L'ONDA

OBJECTIVE:

 Document your personal experience with the E. & J. Gallo internship program by designing a wine packaging piece that speaks to what you have learned during the internship and who you are as a designer. 

L'Onda (The Wave) is a physical embodiment of my adoration for the passion and power found in our oceans. 

Verdicchio: A white wine grape found primarily in Italy's central region. The varietal pairs well with seafood which was well suited for the label I was creating. 

 
 
Mood: Dark, dramatic, powerful.

Mood: Dark, dramatic, powerful.

Typefaces selected: Bembo + Gill Sans

Typefaces selected: Bembo + Gill Sans

 
 

I felt that in order to fully express the ocean's character I needed to venture to the source and capture it. I traveled to California's coast line city of Monterey where I took numerous photos of the water, trying different angles and perspectives. After reviewing the images, I decided on an aerial view taken from a dock. 


FINAL LABEL + BOTTLE DESIGN

 
 
Label: Embossed lettering with a gloss varnish.  Bottle: Frosted finish to mimic salt weathering.

Label: Embossed lettering with a gloss varnish.

Bottle: Frosted finish to mimic salt weathering.

 
 

 

brand comes to life

 
Social Media: Posts that showcase the lifestyle and atmosphere of the brand. 

Social Media: Posts that showcase the lifestyle and atmosphere of the brand.